This is basically to ensure that your finished business card turns out as planned and that there are no unexpected white lines or text cut-offs. business cards) varies a little from a web project as there are a few extra things that you need to think about.įirstly, you need to make sure to account for bleed and trim in your design. Setting up your file for a print design (i.e. It's a subtle option that leaves you with a relatively traditional-looking business card but it can work better for certain designs. In other designs, the sizing may go the other way and appear more square than rectangular. In the example above, you'll notice that the shape of the business cards is kept pretty traditional (still a standard rectangle) while the sizing is slightly elongated. Essentially, these are nothing more than slightly oversized or undersized cards (when compared to the traditional 3.5" by 2" design). Oversized and undersized business cards are becoming increasingly popular. Usually, it's best not to stray too far from the traditional style business card shape/size (as this way your card will stay instantly recognisable) but there are a couple of subtle options that may help you stand out from the crowd. While there is absolutely nothing wrong with this sizing and/or shape (in fact, there are a few benefits which we'll discuss later), you're certainly not bound to these constraints as these days, you can literally create any sized/shaped business card you like. Traditionally, business cards come in a standard size and shape a rectangular design (either horizontal or vertical) which is roughly 3.5" by 2" in diameter (like the ones pictured above). Let's start with the design process (as this will inevitably come before the printing process in most respects). If you come up with a great concept, ask yourself whether that really aligns with your existing brand or not. It wouldn't make sense if the company utilised a completely different colour scheme or style for their business card while maintaining a consistent identity for their other marketing materials, no matter how great the business card was as a standalone design.Īs you make your way through this guide, make sure to keep your brand at the heart of every design decision. It utilises the same colour scheme, typography and style. If you take a look at the branding above for Olympic Provisions, you'll notice that the business card design (in the middle) is consistent with their existing brand image. While it might be nice to believe that designing a business card entails nothing more than creating a pretty design, you need to remember that your design must also reflect your brand. With business cards, branding is more important than with most other marketing materials as more often than not, a business card is the material by which a potential customer/client is first introduced to your brand. We can't create the design or concept for you, all we can do is offer guidelines to help you. design/colour theory or file setup), a lot of the design decisions will inevitably be down to you. Over the years however, we've found that many clients have similar questions not only in regards to the printing process, but the design process too.Īfter consulting with our dedicated team of print and graphic design experts, we decided to put-together this guide and walk you through not only the business card printing process, but also the design process.īefore we start talking about the technicalities of the business card design and printing process in more detail, it's vital that we mention the importance of branding.Īlthough we might be able to guide you through many of the technicalities of designing and printing a business card (e.g. What's more, if your business card isn't up to scratch, you're missing out on business, there's no two ways about it.Īt .uk, we regularly work with clients who are looking to revamp their business cards and luckily, we have a talented team of designers and print experts on hand who are always happy to advise and help in any way they can. While there is no problem with this (after all, there are many great forms of marketing), there is no excuse for a poorly-designed business card. It is one of the first things a potential customer/client will see in regards to your business and therefore, it's important that it makes a lasting impression.ĭespite this fact, most people put very little effort into designing their business card and instead, opt to spend their marketing budget on other forms of marketing. No matter what industry you're in, a business card is a fundamental marketing material that has the power to win a lot of new business when utilised correctly.
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